The Amalfi Coast is the stretch of rugged cliff coastline that stretches between Positano and the town of Amalfi. This stretch of coast is called the Amalfi Coast, not to be confused with the town of Amalfi at the end. The towns of Positano and Amalfi famously cling to the seaside cliffs tumbling down to the sea. These vertical cities create the most dramatic visual effects that have made them popular tourist destinations with five million people visiting each year. This makes them beautifully crowded and frustrating, just like Italy itself.